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Microcrystalline wax is added to a variety of cosmetics, including creams and lotions, waterproof mascara, pressed powder, lipstick and eyeliner. In creams and lotions, the wax is used as a viscosity builder. Adding microcrystalline wax to mascara gives it water-repelling properties. In pressed powder, microcrystalline wax acts as a binder and adds softness to the product. The hardness of microcrystalline wax gives eyeliner pencils and lipsticks structure to prevent them from crumbling with use.